Research and Knowledge Exchange for Economic Growth in the Creative Industries

Britain’s creative industries are worth £92 billion, employ 2 million people and are growing twice as fast as the rest of the economy. AHRC is catalysing innovation and growth building a strong research community able to work directly with industry. Their Knowledge Exchange Hubs for the Creative Economy successfully stimulated greater collaboration between excellent arts and humanities research and the creative industries. The Hubs, which are based in Bristol, Dundee, London and Lancaster, saw 29 Universities working with 1,700 innovators to create new jobs, companies and innovative new products and services.

This model is now being carried forward by AHRC and Innovate UK to catalyse research and industrial partnerships around immersive technologies, leading to a new major ISCF programme, Audiences of the Future which aims to help the UK take a leading position internationally in understanding and growing this fast-growing industry.