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Creative industries clusters

An overview of the government’s programme to grow the creative economy and open up exciting ways to create, distribute, and participate in new products and experiences.


Creative industries clusters

What is the creative industries clusters programme?

The UK is home to some of the largest, most innovative and fastest-growing creative industries, including film, music, video games and architecture. It contributes nearly £90 billion to the economy and employs more than 2 million people.

For the future, we need to look at how we can catalyse what we already have, unlock our potential in emerging fields and respond to and adapt new technologies so that the UK remains on top.

Through the programme, we will establish new research and development partnerships that support the definition, design and development of new, creative products and services. Arts and humanities researchers and businesses will work together to make the most of the commercial opportunities and secure the UK’s leading position in the global creative economy.

This is the largest single investment in building partnerships between the UK’s world-class creative industry and universities.

What’s the investment?

We will invest up to £39 million - rising to £80 million through match funding from universities and the private sector - to establish research and development partnerships that generate a step-change in the creative industries, develop new products and services and create jobs with high value skills.

What are the opportunities?

Opportunities will be available to UK-based researchers and businesses.

The programme will establish up to 8 creative research and development partnerships for businesses and universities, who will work together in their ‘cluster’ to respond to the biggest challenges faced by the industry. There will also be a Policy and Evidence Centre to produce independent evidence and analysis for the industry and for policy-makers.