Policy fellow

Policy fellow: Dr Jacqueline Kirk

Jacqueline’s fellowship with the Department for Energy Security and Net Zero (DESNZ) is in net zero behavioural science.

Strategic area

Building a green future

Government host department


Fellowship focus

This fellowship explores small and medium-sized enterprises’ (SMEs) priorities in the transition to net zero and the relative importance of co-benefits in motivating pro-environmental behaviours.

Within this rests a number of sub-questions, including but not limited to:

  • what influence SMEs might have on engaging others in net zero transitions and their potential role as trusted messengers
  • the potential for positive and negative spillover across in-work and out of work spaces for individuals to adopt pro-environmental behaviours
  • the importance of green finance in enabling transitions

The work involves a series of narrative workshops with SME leaders, to inform the most effective way of communicating on net zero.


Nottingham Trent University


Visit: university profile or LinkedIn profile

Date fellowship awarded


Last updated: 27 July 2023

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