Tom Adeyoola

Innovate UK Executive Chair

Tom Adeyoola

Tom Adeyoola is Executive Chair of Innovate UK.

He also sits on the board of Channel 4 and leading independent school St. Paul’s.

Tom is a Cambridge alumnus, experienced entrepreneur, and board director with over 25 years in the startup ecosystem.

He previously:

  • grew his fashion technology startup Metail (based in Cambridge and London) to exit raising £25 million
  • as a non executive director, took women’s personal wellness scale-up Elvie from inception to Series B
  • took net zero strategy consultancy Verco through 3x revenue to acquisition

He has also been actively involved in investing and policy, co-authoring the ‘Start-Up, Scale-Up’ review for Rt Hon Rachel Reeves MP in opposition, co-founding Extend Ventures and sitting on the Creative Industries Taskforce and Startup Coalition board.

Last updated: 6 May 2025

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