Innovate UK Executive Chair

Tom Adeyoola
Tom Adeyoola is Executive Chair of Innovate UK.
He also sits on the board of Channel 4 and leading independent school St. Paul’s.
Tom is a Cambridge alumnus, experienced entrepreneur, and board director with over 25 years in the startup ecosystem.
He previously:
- grew his fashion technology startup Metail (based in Cambridge and London) to exit raising £25 million
- as a non executive director, took women’s personal wellness scale-up Elvie from inception to Series B
- took net zero strategy consultancy Verco through 3x revenue to acquisition
He has also been actively involved in investing and policy, co-authoring the ‘Start-Up, Scale-Up’ review for Rt Hon Rachel Reeves MP in opposition, co-founding Extend Ventures and sitting on the Creative Industries Taskforce and Startup Coalition board.
Last updated: 6 May 2025