Background
CoSTAR is a £75.6 million investment by the UKRI Infrastructure Fund, delivered by the Arts and Humanities Research Council (AHRC). It created the first national network of R&D labs built to maintain and boost the UK’s world-leading position in the development and exploitation of creative IP. The CoSTAR Network provides facilities, technology research and a series of different academic and industry partnerships to support the continued growth of the UK’s gaming, TV, film, performance, and digital entertainment sectors by enabling the development of new products, services, or processes.
CoSTAR delivers programmes direct to industry that lower the barrier of entry to R&D and the use of new and emergent technologies, providing support to SMEs and microbusinesses who would otherwise not have access to the facilities they need to experiment and scale their innovations.
For more details on the work of the CoSTAR Network, please visit the website UK Research and Development Network for Creative Technology (CoSTAR Network).
The Challenge
The UK creative industries are a major economic asset, contributing £145.8bn in Gross Value Added (GVA) and supporting 2.4m jobs in 2024. The sector expanded by more than twice the wider economy over the longer term (2010 to 2024) and is highly innovative. The creative industries outperformed the rest of the economy in all forms of innovation.
The UK ranks 6th globally in the World Intellectual Property Organisation’s Global Innovation Index and 3rd in creative outputs and the UK’s global strength in film, music, fashion and gaming underpins strong export performance, with almost £60bn in creative industries exports in 2023. The sector has the highest employment growth projection of all the Industrial Strategy sectors according to Skills England.
Despite this performance, the sector faces challenges to growth including uncertainty around digital and Intellectual Property (IP) regulation, a £1.4bn finance gap constraining SME growth, particularly at the scale-up stages, and persistent regional disparities in concentration, investment, innovation and skills.
Rapid advances in AI, immersive and virtual production technologies are reshaping creative production, creating productivity opportunities alongside risks relating to skills, Intellectual Property (IP) and cultural value. Environmental pressures are increasing as production becomes more compute- and energy-intensive. These pressures are particularly acute in creative technology-intensive activities, where rapid advances in AI, real-time production and immersive systems are increasing both productivity potential and the capital intensity of innovation, raising barriers to entry for smaller firms.
Government policy recognises the creative industries as a high-growth priority sector. The government has also set an ambition to make the UK the best place to start and grow a ‘createch’ business, with the CoSTAR infrastructure a key component to meet this ambition.
Createch Futures is designed to extend CoSTAR’s geographical and sub-sector reach to improve integration, access and commercial pathways, rather than replicating existing provision. As one of the Industrial Strategy sectors, the creative industries developed a Sector Plan setting out a 10-year strategy for growth including a focus on innovation and the role of place. This supported the Secretary of State’s priority of growth and good jobs in every place and the government’s Growth Mission.
The Creative Industries Sector Plan sets an ambition to grow the sector, identifying innovation, R&D capability, skills and access to finance as critical enablers of growth. This builds on commitments in the Creative Industries Sector Deal and Sector Vision, which highlighted the need for stronger innovation infrastructure and university–industry collaboration to support technology adoption and export growth. In parallel, the AI Opportunities Action Plan recognises the transformative role of AI and the need to lead in both building and using AI to remain a world leader. Together, these national policies establish creative technology as a priority growth area requiring targeted infrastructure support.
These drivers are reinforced by the evolution of CoSTAR. Two years into implementation, a review of CoSTAR identified gaps in network cohesion, business-facing access, and strategic alignment with rapidly evolving technologies such as AI, while reaffirming the importance of a nationally co-ordinated approach. At sub-national level, regional and local initiatives, including the Creative Industries Clusters Programme, the Creative Places Growth Fund, and locally led creative scale-up interventions, demonstrate sustained demand for creative R&D capability and improved commercialisation pathways outside London.
Collectively, these drivers point to the need for an integrated national creative technology infrastructure that strengthens access, adoption and commercial outcomes for businesses beyond the current CoSTAR programme, providing the underpinning infrastructure to enable place-based activity.
Research and innovation impact
Impact can be defined as the long-term intended or unintended effect research and innovation has on society, economy and the environment; to individuals, organisations, and the wider global population.
Webinar for potential applicants
AHRC will be running a webinar for potential applicants. We shall also be running application development surgeries aimed primarily at lead applicants and institutions that have not previously received large infrastructure grants from AHRC. Details of registration for these events will be available on this page in due course.
Research disruption due to COVID-19
We recognise that the COVID-19 pandemic has caused major interruptions and disruptions across our communities. We are committed to ensuring that individual applicants and their wider team, including partners and networks, are not penalised for any disruption to their career, such as:
- breaks and delays
- disruptive working patterns and conditions
- the loss of ongoing work
- role changes that may have been caused by the pandemic
Reviewers and panel members will be advised to consider the unequal impacts that COVID-19 related disruption might have had on the capability to deliver and career development of those individuals included in the application. They will be asked to consider the capability of the applicant and their wider team to deliver the research they are proposing.
Where disruptions have occurred, you can highlight this within your application if you wish, but there is no requirement to detail the specific circumstances that caused the disruption.