Funding opportunity

Funding opportunity: Creative Industries Clusters round 2 (invite only)

Apply for funding to deliver a new Creative Industries Cluster as part of the second round of commissioning in Art and Humanities Research Council (AHRC)’s successful portfolio.

Each cluster must:

  • address a clear challenge in a defined geographic region, sub sector, or both
  • focus on creating new products, services or experiences with strong commercial potential

AHRC will fund 80% of full economic cost.

The funding will last for up to five years.

Applicants must be based at a UK research organisation eligible for AHRC funding.

This funding opportunity is by invitation only.

Who can apply

You can only apply for this funding opportunity if we have invited you to do so following a successful outline application.

This opportunity is open to organisations with standard eligibility, and organisations who are based overseas. Check if your organisation is eligible.

Equality, diversity and inclusion

We are committed to achieving equality of opportunity for all funding applicants. We encourage applications from a diverse range of researchers.

We support people to work in a way that suits their personal circumstances. This includes:

  • career breaks
  • support for people with caring responsibilities
  • flexible working
  • alternative working patterns

UKRI can offer disability and accessibility support for UKRI applicants and grant holders during the application and assessment process.

What we're looking for

Demand management

Demand management is not being applied to this funding opportunity

Aim

AHRC’s Creative Industries Clusters bring together universities, businesses, local and regional policymakers, and private funders to drive research, innovation and growth in the creative industries.

Led by UK universities, the clusters create research and development (R&D) driven commercial opportunities, strengthen regional capabilities and deliver real world impacts. They are a proven route to co-investment, leverage and the creation of jobs, skills, products and experiences that bring economic, social and cultural benefits to regions and the UK.

Scope

We are inviting applications to establish four new Creative Industries Clusters (clusters) that will seek to address gaps in the reach and coverage of previous and existing clusters.

The focus of the next round of clusters will be to:

  • broaden the geographical reach of the clusters portfolio enabling new regions to gain from the benefits of hosting a cluster or expand the cluster model into sub-sectors and challenges not addressed in previous rounds
  • contribute to delivery of the UK’s Creative Industries Sector Plan
  • directly address known sector challenges as part of their work, including skills and talent development, equality, diversity and inclusion (EDI), business growth, and environmental sustainability.

Core cluster objectives

Each cluster will be required to meet the following set of core objectives:

  • generate economic growth, social and cultural benefits, including protecting existing and creating new jobs within the sector
  • create an ecosystem for new and experimental creative content, products, services and experiences
  • generate long-term strategic applied research partnerships between creative enterprises, higher education institutions (HEIs) and other relevant sectoral or local stakeholders
  • improve creative businesses’ access to the skills, knowledge and expertise they require to develop new innovative products and services, including through training and skills development
  • address key place-based or sector issues through an applied research programme
  • address key equality, diversity and inclusion challenges for the creative sector, through applied research programmes
  • ensure activities or approaches are working toward or will have a positive environmental or sustainable impact

Key requirements and expectations

Core characteristics

Each cluster must:

  • work within an existing place-based creative industries ecosystem as defined or evidenced, for example, by the Creative Industries Policy and Evidence Centre (PEC)
  • be hosted by an HEI working in partnership with at least one other HEI or an independent research organisation
  • have industry partners integrated throughout the entire programme, from governance to delivery
  • be led by industry need, responding to opportunities and challenges within the geography they intend to serve
  • have a realistic and deliverable plan to secure co-investment and leverage from industry and other sources
  • have the infrastructural and resourcing, including staff capability, to deliver a large-scale collaborative R&D programme
  • provide flexible means for managing and supporting devolved funding of R&D activities to creative industries partners
  • be highly interdisciplinary, collaborating across disciplines, departments and institutions
  • in collaboration with industry, have designed an ambitious and innovative collaborative R&D programme which is focused on delivering challenge-led innovation. This must combine research capabilities with industry need and include a strong presence from the arts and humanities
  • be flexible, responsive and embed continuous improvement
  • propose a strong and sustainable model of collaboration, fully integrated with industry and other relevant stakeholders (local and regional policy makers, private funders and investors and other sector and skills bodies)
  • has a clear shared vision and strategy for delivering economic growth and will generate positive legacy opportunities
  • establish a robust management and governance structure that has clear buy-in from senior HEI leadership and equivalent senior leaders from industry and other partners
  • address risk and responsible research and innovation including ethical approaches to innovation
  • have plans for monitoring and evaluating the performance and impact of the cluster, including the leveraged funding committed within the bid
  • build productive partnerships to support access to finance and routes to market for the collaborative R&D projects
  • develop relevant links beyond the partnership members to other organisations and clusters of activity both in the UK and internationally that are relevant to the partnership’s work
  • build and develop a digital presence that will match the ambition of the cluster’s activities
  • record, publish and communicate on best practice emerging from cluster activities to support knowledge exchange and continuous improvement
  • ensure EDI is embedded across all aspects of their programme including management and delivery

For more information on the background of this funding opportunity, see the Additional information section.

Management and operational structure

Clusters must have robust management and operational structures.

You should not underestimate the resources required to manage and deliver a multifaceted and multi-partner programme of this scale.

You are encouraged to carefully consider the appropriate management and operational support required, and covering the costs associated with this either through the main award or from other sources of funding.

As well as appropriate research staff you should also identify programme management and operational staff and functions, for example, finance, communications and events. Additional roles could also include producer or industry focused roles appropriate to the cluster sector or geography. Clusters are encouraged to be innovative in staffing functions across the partnership.

Duration

The duration of this award is five years.

Projects must start by 1 February 2027.

Funding available

The total fund available is £27 million.

The maximum amount you can apply for from AHRC is £6.75 million per application.

We are not able to define what the total permissible project cost is as that is dependent on the proportion that is eligible for 100% FEC funding vs that which will be funded at 80%

Devolved funding

Clusters must be highly collaborative, integrating HEI and creative industry partners on an equal basis. We expect to see funding awarded to creative industry partners balanced against an appropriate co-investment from that partner (financial or otherwise) to demonstrate commitment to the project.

We also expect clusters to provide flexible means of devolving funding for innovative R&D activities. This funding strand can support the participation of freelancers, micro-businesses and small and medium sized enterprises (SMEs).

A minimum of 30% of the AHRC grant should be devolved and will be funded at 100% of the FEC, other (non- exceptions) costs will be funded at 80% FEC in line with standard UKRI terms and conditions.

Activities supported via devolved funding must be entirely related to supporting and delivering R&D that contributes to the aims of the cluster. Funding should not support core business or overhead costs.

The host HEI is responsible for ensuring that funding adheres to UK government’s subsidy control regime.

Read the UKRI Terms and conditions for research grants.

Read the standard terms and conditions for UKRI research grants and related guidance.

Co-investment and leverage

Our working definitions for co-investment and leverage are outlined as follows:

  • co-investment is any funding secured as part of your application, also called match or pledged
  • leverage is any funding attracted to the programme and connected activities that can reasonably be attributed to our original funding

Acceptable sources of co-investment and leverage funding include:

  • cash, capital or in-kind contributions from application partners, including the HEIs where the programme lead and co-leads are based, that is specifically aimed at supporting the objectives of the cluster
  • cash or capital funding secured specifically by the applicant from other sources, to support activity within the partnership that has not already been allocated for other purposes

Unacceptable sources of co-investment and leverage funding include:

  • funding that has already been committed prior to the commencement of the award
  • funding that is not specifically aimed at supporting the objectives of the cluster. For example, R&D that is aligned with project aims, but would have happened anyway, or institutional commitment to related facilities, functions, or activities that are planned or implemented prior to the commencement of the award
  • an HEI’s 20% contribution to the FEC

These sources must be able to be supported by an appropriate audit trail or evidence.

Clusters will be expected to leverage a minimum additional 50% of the total AHRC contribution from HEIs or partner organisations over the period of the award.

You will be expected to provide tangible details about the scale and sources of co-investment, along with a coherent strategy for using AHRC funding to obtain further leverage throughout the life of the project.

You will be required to have achieved at least 30% towards the overall 50% committed leverage funding by the mid-term of your grant. Continuation of funding for the final two and a half years of the programme will be dependent on achieving this leverage funding.

Please note that based on our experience from previous Creative Industries Clusters we expect all clusters to significantly exceed this target.

The maximum amount of funding that AHRC will provide to each project is £6.75 million.

AHRC cannot specify what that is in full project cost terms as that will depend on the proportion of each project that is being claimed to be funded at 100% vs 80% FEC.

For example, Cluster X receives £6.75 million from AHRC and £3 million in co-investment from partners. The full project cost is £9.75 million, and the minimum amount of devolved funding is £2.95 million.

What we will fund

We will fund up to four new clusters that demonstrate:

  • clearly defined challenges that are also recognised by industry. We recognise that through the process of undertaking R&D activity, the initial challenges identified at the point of application may need further refinement, in consultation with industry, particularly during the first year of the award when exploratory or experimental collaborative work can be conducted
  • a collaborative and cross-disciplinary R&D programme of activities and devolved funding schemes that are centred on a defined sectoral or place-based challenge
  • a programme of R&D activities that will generate business innovation and growth
  • how the programme of activities and funding schemes will create economic growth, for example, through the development of new products, services or experiences or through the creation or safeguarding of jobs across the sector ecosystem

The types of R&D activity could include, but is not limited to:

  • creative research that prototypes and explores experiences with audiences and users
  • creation of multidisciplinary research capabilities that can respond to creative industry needs and challenges. For example, exploration of new business models and intellectual property (IP) strategies within the context of specific new products, services or experiences
  • experimental studios or labs to explore new products, services, and experiences support for access to finance and routes to market for the commercialisation of products and services
  • training and development opportunities through apprenticeships, placements, secondments and staff exchanges, as well as continuing professional development, entrepreneurial or skills programmes that support pipelines for talent
  • co-working, shared networking space and facilities
  • providing opportunities for networking and making connections to grow the regional sector infrastructure this could include events, showcases and interactive demonstrations

Clusters should include a flexible approach to funding to allow them to be responsive to new opportunities and change during the lifetime of the programme. This is not to be considered contingency funding, but rather to enable a programme of this breadth and scale to be responsive to market and technological change and to respond to the success or failure of specific activity.
Where appropriate funding can be used to support capital projects that are necessary and aligned to the clusters aim. This must be clearly explained in your resources and cost justification.

What we will not fund

We will not fund purely theoretical research, critical studies or historical analysis except where a strong case can be made that it is a central component of the innovation required to solve the challenges identified by the cluster.

Funding for PhD studentships is not permitted. Clusters are encouraged to offer placements or projects to PhD students funded through existing UK Research and Innovation (UKRI) schemes.

Working with AHRC

Creative Industries Clusters will be managed by AHRC. They will be expected to work collaboratively together as part of a cohort, sharing expertise, experience and opportunities. There will be numerous opportunities to participate in key events, showcases and briefings and to champion the portfolio for, and with, AHRC. You should expect high levels of AHRC engagement throughout the project.

A mid-programme performance review will be conducted by us for assurance purposes. Continued funding until the end of the programme will be dependent on a successful mid programme review.

Clusters are expected to carry out their own independent evaluation that focuses on their specific activities and needs.

More information on governance, monitoring, reporting, evaluation, communications and public engagement will be available and required for the full application.

Equality, diversity and inclusion (EDI)

The UKRI equality, diversity and inclusion strategy 2022 to 2026 promotes the need to foster an inclusive and diverse research and innovation system, ‘by everyone, for everyone’. We recognise that there are many challenges and opportunities for the creative industries in this space. Clusters are expected to pay due regard to EDI across all aspects of their proposal and programme.

While the issues and challenges vary by sub-sector there are several challenges pertinent to the creative industries that require consideration.

These include but are not limited to:

  • social mobility and barriers faced by entrants from specific socio-economic backgrounds
  • opportunities for early career researchers, research technical professionals, inclusive career pathways and entry points
  • diversity in management structures, governance and decision making
  • accountability for embedding EDI considerations and good practice
  • working with diverse stakeholders to explore EDI across the sector particularly with industry partners and policymakers
  • use of data, collection, consistency, monitoring and management, including GDPR compliance
  • diversity of communities that engage with research, development and innovation including through public engagement

As part of your application, you will be required to produce an EDI statement that will outline your overarching aim and approach to EDI across your programme Your EDI framework must speak to sector specific challenges as well as demonstrate excellent practice in approaches to management, governance and delivery.

Environmental sustainability

The UKRI Environmental Sustainability Strategy sets out our public commitment to reach net zero carbon operations by 2040, from a 2017 to 2018 baseline. The strategy also sets out a commitment to integrate environmental sustainability criteria into all investment decisions.

To compliment this commitment, UKRI has recently signed up to the cross-sector concordat for the environmental sustainability of research and innovation practice.

In 2023 the Creative Industries Council published the Creative Climate Charter outlining eight principles for how the UK’s creative sector can use its “collective imagination, economic influence and leadership” to reduce its environmental impact and tackle the climate crisis.

As part of your application, you will be required to produce an environmental sustainability statement that will outline your overarching aim and approach to environmental sustainability across your programme.

Our governance

Our creative industries team are responsible for delivery of the Creative Industries Clusters and report into the Portfolio Management Board that will include cross UKRI and cross AHRC representation. The board will be chaired by the senior responsible officer (SRO) and meet on a regular basis.

The UKRI Creative Industries IS-8 Programme Board Advisory will work alongside the Portfolio Management Board and programme team to provide strategic input to the clusters, providing advice and connections with the Creative Industries Council.

Close links will be made to other UKRI investments and stakeholders to promote the clusters, encourage collaboration, explore wider research questions, develop and inform policy including:

  • the Creative Industries Policy and Evidence Centre
  • the CoSTAR delivery and governance teams
  • the Department for Science, Innovation and Technology (DSIT)
  • the Department for Digital, Culture, Media & Sport (DCMS)

Cluster steering board

Clusters must ensure they have a robust governance structure in place which all partners are integrated within and committed to. They will be required to have a steering board to oversee strategy and direction, provide developmental support, constructive challenge on process and practice, manage risks and monitor delivery against key performance indicators Clusters must ensure that they have appropriate, diverse and inclusive membership to perform these responsibilities.

Membership should include senior managers from the HEI partners (pro-vice-chancellor level), senior level representation from the relevant creative industry partners, and representatives from external stakeholders such as relevant local or regional organisations and sector bodies. The steering board will also include a representative from AHRC.

Supporting skills and talent

In line with the Creative Industries Sector Plan, you will be expected to demonstrate how you will develop opportunities to address known sectoral skills gaps as well as support talent development across all aspects of your programmes. AHRC recognises the close connection between EDI and skills and talent and encourages clusters to consider how their activities can support the intersectionality of these challenges.

Activities to support this can include, but are not limited to:

  • HEI to industry or industry to HEI secondments
  • industry or business management training
  • sector specific up-skilling or training workshops
  • fellowships
  • new course modules or new degree courses, for example for continuous professional development (CPD)
  • mentoring
  • postgraduate training
  • work placements and paid internships

We encourage you to follow the principles of the Concordat to Support the Career Development of Researchers and the Technician Commitment.

International collaboration

We encourage clusters to consider international collaboration where you expect it to support business growth that will maximise the UK’s global standing. This work must be relevant, deliverable and add value to the cluster’s programme and aim.

Trusted Research and Innovation (TR&I)

UKRI is committed in ensuring that effective international collaboration in research and innovation takes place with integrity and within strong ethical frameworks. Trusted Research and Innovation (TR&I) is a UKRI work programme designed to help protect all those working in our thriving and collaborative international sector by enabling partnerships to be as open as possible, and as secure as necessary. Our TR&I Principles set out UKRI’s expectations of organisations funded by UKRI in relation to due diligence for international collaboration.

As such, applicants for UKRI funding may be asked to demonstrate how their proposed projects will comply with our approach and expectation towards TR&I, identifying potential risks and the relevant controls you will put in place to help proportionately reduce these risks.

See further guidance and information about TR&I, including where applicants can find additional support.

How to apply

We are running this funding opportunity on the new UK Research and Innovation (UKRI) Funding Service so please ensure that your organisation is registered. You cannot apply on the Joint Electronic Submissions (Je-S) system.

The project lead is responsible for completing the application process on the Funding Service, but we expect all team members and project partners to contribute to the application.

Only the lead research organisation can submit an application to UKRI.

To apply

You will receive an email with an application link to start your application on the 27 May 2026

Select ‘Start application’ near the beginning of this Funding finder page.

  1. Confirm you are the project lead.
  2. Sign in or create a Funding Service account. To create an account, select your organisation, verify your email address, and set a password.
  3. Answer questions directly in the text boxes. You can save your answers and come back to complete them or work offline and return to copy and paste your answers. If we need you to upload a document, follow the upload instructions in the Funding Service. All questions and assessment criteria are listed in the How to apply section on this Funding finder page.
  4. Allow enough time to check your application in ‘read-only’ view before sending to your research office.
  5. Send the completed application to your research office for checking. They will return it to you if it needs editing.
  6. Your research office will submit the completed and checked application to UKRI.

Please be aware that research office and finance teams undertake checks on hosting arrangements and financial eligibility. The ultimate responsibility for ensuring compliance with all opportunity requirements lies with the applicant.

Where indicated, you can also demonstrate elements of your responses in visual form if relevant.

When including images, you must:

  • provide a descriptive caption or legend for each image immediately underneath it in the text box (this must be outside the image and counts towards your word limit)
  • insert each new image on a new line
  • use files smaller than 5MB and in JPEG, JPG, JPE, JFI, JIF, JFIF, PNG, GIF, BMP or WEBP format

Images should only be used to convey important visual information that cannot easily be put into words. The following are not permitted, and your application will be rejected if you include:

  • sentences or paragraphs of text
  • tables
  • excessive quantities of images

A few words are permitted where the image would lack clarity without the contextual words, such as a diagram, where text labels are required for an axis or graph column.

For more guidance on the Funding Service, see:

References

References should be included within the word count of the appropriate question section. You should use your discretion when including references and prioritise those most pertinent to the application.

Hyperlinks can be used in reference information. When including references, you should consider how your references will be viewed and used by the assessors, ensuring that:

  • references are easily identifiable by the assessors
  • references are formatted as appropriate to your research
  • persistent identifiers are used where possible

General use of hyperlinks

Applications should be self-contained. You should only use hyperlinks to link directly to reference information. You must not include links to web resources to extend your application. Assessors are not required to access links to conduct assessment or recommend a funding decision.

Generative artificial intelligence (AI)

Use of generative AI tools to prepare funding applications is permitted, however, caution should be applied.

For more information see our policy on the use of generative AI in application and assessment.

Deadline

AHRC must receive your application by 22 July 2026 at 4:00pm UK time.

You will not be able to apply after this time.

Make sure you are aware of and follow any internal institutional deadlines.

Following the submission of your application to this funding opportunity, your application cannot be changed, and submitted applications will not be amended. If your application does not follow the guidance, it may be rejected.

Personal data

Processing personal data

AHRC, as part of UKRI, will need to collect some personal information to manage your Funding Service account and the registration of your funding applications.

We will handle personal data in line with UK data protection legislation and manage it securely. For more information, including how to exercise your rights, read our privacy notice.

Sensitive information

If you or a core team member need to tell us something you wish to remain confidential, email creative@ahrc.ukri.org

Include in the subject line: [the funding opportunity title; sensitive information; your Funding Service application number].

Typical examples of confidential information include:

  • individual is unavailable until a certain date (for example due to parental leave)
  • declaration of interest
  • additional information about eligibility to apply that would not be appropriately shared in the ‘Applicant and team capability’ section
  • conflict of interest for UKRI to consider in reviewer or panel participant selection
  • the application is an invited resubmission

For information about how UKRI handles personal data, read UKRI’s privacy notice.

Institutional matched funding

There is no requirement for matched funding from the institutions hosting the project lead, project co-leads or other staff employed on the application, beyond the standard 20% FEC. Expert reviewers and panels assessing UKRI funding applications must not consider levels of institutional matched funding as a factor on which to base recommendations. Direct and in-kind contributions from third party project partners are encouraged.

This policy does not remove the need for support from host organisations who must provide the necessary research environment and infrastructure for award-specific activities funded by UKRI. For example, research facilities, training and development of staff.

Publication of outcomes

AHRC, as part of UKRI, will publish the outcomes of this funding opportunity at Board and panel outcomes.

If your application is successful, we will publish some personal information on the UKRI Gateway to Research.

Summary

Word limit: 550

In plain English, provide a summary we can use to identify the most suitable experts to assess your application.

We usually make this summary publicly available on external-facing websites, therefore do not include any confidential or sensitive information. Make it suitable for a variety of readers, for example:

  • opinion-formers
  • policymakers
  • the public
  • the wider research community

Guidance for writing a summary

As this will be the first information in your application use it as your ‘elevator pitch’.

Clearly describe your proposed cluster in terms of:

  • context including cluster partners
  • the challenge the cluster will addresses
  • top level aims and objectives
  • innovative approaches to delivering the challenge
  • the transformational impact and benefits it will have

Core team

List the key members of your team and assign them roles from the following:

  • project lead (PL)
  • project co-lead (UK) (PcL)
  • project co-lead (international) (PcL (I))
  • specialist
  • professional enabling staff
  • research and innovation associate
  • technician

Only list one individual as project lead.

If you wish to include industry experts, please list them as specialist.

UKRI has introduced a new addition to the ‘Specialist’ role type. Public contributors such as people with lived experience can now be added to an application.

Find out more about UKRI’s core team roles in funding applications.

Application questions

Vision

Word limit: 750

What are you hoping to achieve with your proposed work?

What the assessors are looking for in your response

Explain how your proposed work:

  • is of excellent quality and importance within or beyond the field(s) or area(s)
  • has the potential to advance current understanding, or generate new knowledge, thinking or discovery within or beyond the field or area
  • is timely given current trends, context, and needs
  • impacts world-leading research, society, the economy, or the environment
  • identifies the potential local, regional or national impacts, both direct and indirect, and who the beneficiaries might be
  • enhances the UK’s research and innovation capabilities through local, regional or both activity
  • is aligned to the UKRI vision

References may be included within this section.

You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.

Approach

Word limit: 5,000

How are you going to deliver your proposed work?

What the assessors are looking for in your response

Explain how you have designed your approach so that it:

  • is effective and appropriate to achieve your objectives
  • is feasible, and comprehensively identifies any risks to delivery and how they will be managed
  • uses a clearly written and transparent methodology (if applicable)
  • summarises the previous work and describes how this will be built upon and progressed (if applicable)
  • will maximise translation of outputs into outcomes and impacts
  • describes how your, and if applicable your team’s, research environment (in terms of the place and relevance to the project) will contribute to the success of the work
  • has been designed so that it will generate local, regional or national impacts

Additionally, please include your approach to the following, under these headings, within your response:

  • EDI framework
  • sustainability statement and action plan
  • public engagement
  • skills and talent
  • monitoring, evaluation and learning
  • governance plan including management of partners
  • onboarding and readiness to deliver

References may be included within this section.

You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.

Applicant and team capability to deliver

Word limit: 1,650

Why are you the right individual or team to successfully deliver the proposed work?

What the assessors are looking for in your response

Evidence of how you, and if relevant your team, have:

  • the relevant experience (appropriate to career stage) to deliver the proposed work
  • the right balance of skills and expertise to cover the proposed work
  • the appropriate leadership and management skills to deliver the work and your approach to develop others
  • contributed to developing a positive research environment and wider community

You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.

The word limit for this section is 1,650 words: 1,150 words to be used for Résumé for Research and Innovation (R4RI) modules (including references) and, if necessary, a further 500 words for Additions.

Use the R4RI format to showcase the range of relevant skills you and, if relevant, your team (project and project co-leads, researchers, technicians, specialists, partners and so on) have and how this will help deliver the proposed work. You can include individuals’ specific achievements but only choose past contributions that best evidence their ability to deliver this work.

Complete this section using the R4RI module headings listed. Use each heading once and include a response for the whole team, see the UKRI guidance on R4RI. You should consider how to balance your answer, and emphasise where appropriate the key skills each team member brings:

  • contributions to the generation of new ideas, tools, methodologies, or knowledge
  • the development of others and maintenance of effective working relationships
  • contributions to the wider research and innovation community
  • contributions to broader research or innovation users and audiences and towards wider societal benefit
Additions

Provide any further details relevant to your application. This section is optional and can be up to 500 words. You should not use it to describe additional skills, experiences, or outputs, but you can use it to describe any factors that provide context for the rest of your R4RI (for example, details of career breaks if you wish to disclose them).

Complete this as a narrative. Do not format it like a CV.

References may be included within this section.

As a minimum, all named members of the Leadership Team should be discussed within this section of the form.

The roles in funding applications policy has descriptions of the different project roles.

Ethics and responsible research and innovation (RRI)

Word limit: 500

What are the ethical and RRI considerations, implications and issues relating to the proposed work? If you do not think that the proposed work raises any ethical or RRI issues, explain why.What the assessors are looking for in your response

Demonstrate that you have identified and evaluated:

  • the relevant ethical and RRI considerations, including both the research or topic area itself and the design and delivery of the project
  • the wider implications of the proposed work, and how you will maximise the positive societal, environmental, and economic benefits arising from the project, whilst minimising unintended negative impacts, such as research misuse or accidental harm
  • how you will manage these considerations throughout the lifecycle of the project

If you are collecting or using data you should identify:

  • any legal and ethical considerations of collecting, releasing and storing the data (including consent, confidentiality, anonymisation, security and other ethical considerations and, in particular, strategies to not preclude further reuse of data)
  • formal information standards that your proposed work will comply with

You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.

Please refer to the UKRI position statement on funding ethical research and Responsible innovation for more information around our expectations on ethical and responsible research and innovation.

Animal Involvement and “3Rs”

You must complete this section about how your proposed project will involve or impact animals.

If your project does not involve or impact animals, you must confirm this on the next page.

You may be asked about:

  • what animals you are involving
  • the severity of the procedures you are using
  • where the procedures will take place
  • welfare standards you aim to meet
  • the relevance of your project to the development, validation or dissemination of the 3Rs

You may also need to download, complete, and upload at least one set of additional questions. You will be told how to do this towards the end of this section.

To complete this section and check whether your project is in the scope of the questions, refer to the UKRI policy on research and innovation involving animals.

What counts as an animal

UKRI policy relates to all animals in the Kingdom Animalia, including vertebrates and invertebrates.

Genetically modified organisms and biological risk

You must complete this section if your project will include genetically modified organisms or genetic technologies.

If you project does not involve genetically modified organisms or genetic technologies, you must confirm this on the next page.

You may be asked about:

  • the type of organism your project will involve and the procedures your project will include
  • the intended use of the organism or genetic technology
  • the genetic, biological and environmental risks of your project

For more information, see UKRI’s guidance on genetic technologies.

Human Participation in Health-related Research

You must complete this section about whether your project will include human participation.

If your project does not involve human participation, you must confirm this on the next page.

You may be asked about:

  • what type of human participation your project includes
  • the project design for human participation
  • the phase of the clinical trial
  • whether the project will be in an NHS setting, if so how the project will be registered
  • whether diversity and inclusion will be considered

For more information, see UKRI’s guidance for human participants in research.

Your organisation’s support

Word limit: 500

Provide details of support from your research organisation.

What the assessors are looking for in your response

Provide a statement of support from your research organisation detailing how they will support you, as the applicant, and your proposed activities. This should include details of any additional support that might add value to the work.

Assessors will be looking for a strong statement of support from your research organisation. This information should have been approved for submission by an appropriate institutional authority.

You must also include the following details:

  • a significant person’s name, their position and office or department, or all
  • office address or web link

Upload details are provided within the Funding Service on the actual application.

Project partners

Add details about any project partners’ contributions. If there are no project partners, you can indicate this on the Funding Service.

A project partner is a collaborating organisation who will have an integral role in the proposed research. This may include direct contributions for example cash, donated equipment and resources, or staff seconded to the project, or indirect and in-kind contributions for example use of project partner’s equipment, datasets, or facilities. Project partners may be in industry, academia, third sector or government organisations in the UK or overseas, including partners based in the EU.

Add the following project partner details:

  • the organisation name and address (searchable via a drop-down list or enter the organisation’s details manually, as applicable)
  • the project partner contact name and email address
  • the type of contribution (direct or indirect) and its monetary value

If a detail is entered incorrectly and you have saved the entry, remove the specific project partner record and re-add it with the correct information.

For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.

Project partners: letters (or emails) of support

Upload a single PDF containing the letters or emails of support from each partner you named in the project partners section. These should be uploaded in English or Welsh only.

What the assessors are looking for in your response

Enter the words ‘attachment supplied’ in the text box, or if you do not have any project partners enter ‘N/A’. Each letter or email you provide should:

  • confirm the partner’s commitment to the project
  • clearly explain the value, relevance, and possible benefits of the work to them
  • describe any additional value that they bring to the project
  • have a page limit of 2 sides A4 per partner

The Funding Service will provide document upload details when you apply.

If you do not have any project partners, you will be able to indicate this in the Funding Service.

Ensure you have prior agreement from project partners so that, if you are offered funding, they will support your project as indicated in the Project partners section.

For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.

Data management and sharing

Word limit: 500

How will you manage and share data collected or acquired through the proposed research?

What the assessors are looking for in your response

Provide a data management plan that clearly details how you will comply with UKRI’s published data sharing policy, which includes detailed guidance notes.

Discipline classification – primary

Word count: 5

Please provide the primary discipline classification of your proposal. This information will be used for the purposes of processing your proposal and in the selection of appropriate assessors.

What the assessors are looking for in your response

You must select from one of these research disciplines:

  • archaeology
  • area studies
  • classics
  • cultural and museum studies
  • dance
  • design
  • development studies
  • drama and theatre studies
  • education
  • history
  • human geography
  • information and communication technologies
  • languages and literature
  • law and legal studies
  • library and information studies
  • linguistics
  • media
  • music
  • philosophy
  • political science and international studies
  • social anthropology
  • theology, divinity, and religion
  • visual arts

Discipline classification – secondary

Word count: 50

Please describe, using keywords, the research area of your proposal and where relevant the approach, time period or geographical area. This will further help with the selection of appropriate assessors.

Trusted Research and Innovation (TR&I)

Trusted Research and Innovation is the protection of the UK’s intellectual property, sensitive research, people, and infrastructure from potential theft, misuse, and exploitation.

Organisations receiving UKRI funding are obliged to act in line with UK government legislation. They are also expected to undertake appropriate due diligence assessments of organisations involved in research partnerships, collaboration agreements, and commercial contracts.

You will be asked about:

  • which areas of the National Security and Investment (NSI) Act your project relates to
  • who you intend to collaborate with and how
  • if your project requires an export control licence

Your answers may affect the T&Cs of your funding agreement if you are successful. We may use your answers to determine that our current T&Cs are sufficient or if additional T&Cs are required.

How we will assess your application

Assessment process

We will assess your application using the following process.

Full applications will be assessed by an independent panel of experts. Successful applications will then be invited to an interview conducted by a panel of experts, after which the panel will make funding recommendations.

We expect interviews to be held in October 2026.

AHRC will make the final funding decision and reserves the right at each stage of the assessment process, to use expert panel recommendations to create a balanced portfolio of funded applications that encompass a range of geographies and research themes.

Timescale

We aim to issue funding outcomes by the end of November 2026.

Feedback

We will give feedback with the outcome of your application.

For more information on how we prioritise applications for funding please visit How we make decisions.

Principles of assessment

We support the San Francisco declaration on research assessment and recognise the relationship between research assessment and research integrity.

Find out about the UKRI principles of assessment and decision making.

Using generative artificial intelligence (AI) in expert review

Reviewers and panellists are not permitted to use generative AI tools to develop their assessment, including to correct language, spelling, grammar and formatting. Using these tools can potentially compromise the confidentiality of the ideas that applicants have entrusted to UKRI to safeguard.

For more detail see our policy on the use of generative AI.

We reserve the right to modify the assessment process as needed.

Assessment areas

The assessment areas we will use are:

  • Vision
  • Approach
  • Applicant and team capability
  • Your organisations support
  • Project partners
  • Ethics and responsible research and innovation (RRI)
  • Resources and cost justification
  • Data Management and Sharing
  • Trusted Research and Innovation

Find details of assessment questions and criteria under the ‘Application questions’ heading in the ‘How to apply’ section.

Contact details

Get help with your application

If you have a question and the answers aren’t provided on this page

The helpdesk is committed to helping users of the UK Research and Innovation (UKRI) Funding Service as effectively and as quickly as possible. In order to manage cases at peak volume times, the helpdesk will triage and prioritise those queries with an imminent opportunity deadline or a technical issue. Enquiries raised where information is available on the Funding finder opportunity page and should be understood early in the application process (for example, regarding eligibility, content or remit of a funding opportunity) will not constitute a priority case and will be addressed as soon as possible.

Contact details

For help and advice on costings and writing your application please contact your research office in the first instance, allowing sufficient time for your organisation’s submission process.

For questions related to this specific funding opportunity please contact creative@ahrc.ukri.org

Any queries regarding the system or the submission of applications through the Funding Service should be directed to the helpdesk.

Email: support@funding-service.ukri.org
Phone: 01793 547490

Our phone lines are open:

  • Monday to Thursday 8:30am to 5:00pm
  • Friday 8:30am to 4:30pm

To help us process queries more efficiently, we request that users highlight the council and opportunity name in the subject title of their email query, include the application reference number, and refrain from contacting more than one mailbox at a time.

For further information on submitting an application read How applicants use the Funding Service.

Additional info

Background

UKRI Creative Industries Clusters bring together universities, businesses, local and regional policymakers and private funders to drive research, innovation and growth in the creative industries. Led by UK universities, the clusters create research and development (R&D) drive commercial opportunities, strengthen regional capabilities and deliver real world impacts. They are a proven route to co-investment, leverage and the creation of jobs, skills, products and experiences that bring economic, social and cultural benefits to regions and the UK.

Research and innovation impact

Impact can be defined as the long-term intended or unintended effect research and innovation has on society, economy and the environment; to individuals, organisations, and the wider global population.

Webinar for potential applicants

We held a webinar on 14 October 2025. This provided more information about the funding opportunity and a chance to ask questions.

Watch the webinar (YouTube).

Research disruption due to COVID-19

We recognise that the COVID-19 pandemic has caused major interruptions and disruptions across our communities. We are committed to ensuring that individual applicants and their wider team, including partners and networks, are not penalised for any disruption to their career, such as:

  • breaks and delays
  • disruptive working patterns and conditions
  • the loss of ongoing work
  • role changes that may have been caused by the pandemic

Reviewers and panel members will be advised to consider the unequal impacts that COVID-19 related disruption might have had on the capability to deliver and career development of those individuals included in the application. They will be asked to consider the capability of the applicant and their wider team to deliver the research they are proposing.

Where disruptions have occurred, you can highlight this within your application if you wish, but there is no requirement to detail the specific circumstances that caused the disruption.

Supporting documents

Creative Industries Clusters 2 FAQ document (PDF, 174KB)

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