We are running this funding opportunity on the new UK Research and Innovation (UKRI) Funding Service, so please ensure that your organisation is registered. You cannot apply on the Joint Electronic Submissions (Je-S) system.
The project lead is responsible for completing the application process on the Funding Service, but we expect all team members and project partners to contribute to the application.
Only the lead research organisation can submit an application to UKRI.
To apply
Select ‘Start application’ near the beginning of this Funding finder page.
- Confirm you are the project lead.
- Sign in or create a Funding Service account. To create an account, select your organisation, verify your email address, and set a password. If your organisation is not listed, email support@funding-service.ukri.org
Please allow at least 10 working days for your organisation to be added to the Funding Service. We strongly suggest that if you are asking UKRI to add your organisation to the Funding Service to enable you to apply to this opportunity, you also create an organisation Administration Account. This will be needed to allow the acceptance and management of any grant that might be offered to you.
- Answer questions directly in the text boxes. You can save your answers and come back to complete them or work offline and return to copy and paste your answers. If we need you to upload a document, follow the upload instructions in the Funding Service. All questions and assessment criteria are listed in the How to apply section on this Funding finder page.
- Allow enough time to check your application in ‘read-only’ view before sending to your research office.
- Send the completed application to your research office for checking. They will return it to you if it needs editing.
- Your research office will submit the completed and checked application to UKRI.
Please be aware that research office and finance teams undertake checks on hosting arrangements and financial eligibility. The ultimate responsibility for ensuring compliance with all opportunity requirements lies with the applicant.
Where indicated, you can also demonstrate elements of your responses in visual form if relevant.
When including images, you must:
- provide a descriptive caption or legend for each image immediately underneath it in the text box (this must be outside the image and counts towards your word limit)
- insert each new image on a new line
- use files smaller than 5MB and in JPEG, JPG, JPE, JFI, JIF, JFIF, PNG, GIF, BMP or WEBP format
Images should only be used to convey important visual information that cannot easily be put into words. The following are not permitted, and your application will be rejected if you include:
- sentences or paragraphs of text
- tables
- excessive quantities of images
A few words are permitted where the image would lack clarity without the contextual words, such as a diagram, where text labels are required for an axis or graph column.
For more guidance on the Funding Service, see:
References
References should be included within the word count of the appropriate question section. You should use your discretion when including references and prioritise those most pertinent to the application.
Hyperlinks can be used in reference information. When including references, you should consider how your references will be viewed and used by the assessors, ensuring that:
- references are easily identifiable by the assessors
- references are formatted as appropriate to your research
- persistent identifiers are used where possible
General use of hyperlinks
Applications should be self-contained. You should only use hyperlinks to link directly to reference information. You must not include links to web resources to extend your application. Assessors are not required to access links to conduct assessment or recommend a funding decision.
Generative artificial intelligence (AI)
Use of generative AI tools to prepare funding applications is permitted, however, caution should be applied.
For more information see our policy on the use of generative AI in application and assessment.
Deadline
The Economic and Social Research Council (ESRC) must receive your application by 23 July 2026 at 4:00pm UK time.
You will not be able to apply after this time.
Make sure you are aware of and follow any internal institutional deadlines.
Following the submission of your application to this funding opportunity, your application cannot be changed, and submitted applications will not be amended. If your application does not follow the guidance, it may be rejected.
Personal data
Processing personal data
ESRC, as part of UKRI, will need to collect some personal information to manage your Funding Service account and the registration of your funding applications.
We will handle personal data in line with UK data protection legislation and manage it securely. For more information, including how to exercise your rights, read our privacy notice.
Sensitive information
If you or a core team member need to tell us something you wish to remain confidential, email VideoGames@esrc.ukri.org
Include in the subject line: [the funding opportunity title; sensitive information; your Funding Service application number].
Typical examples of confidential information include:
- individual is unavailable until a certain date (for example due to parental leave)
- declaration of interest
- additional information about eligibility to apply that would not be appropriately shared in the ‘Applicant and team capability’ section
- conflict of interest for UKRI to consider in reviewer or panel participant selection
- the application is an invited resubmission
For information about how UKRI handles personal data, read UKRI’s privacy notice.
Institutional matched funding
There is no requirement for matched funding from the institutions hosting the project lead, project co-leads or other staff employed on the application, beyond the standard 20% FEC. Expert reviewers and panels assessing UKRI funding applications must not consider levels of institutional matched funding as a factor on which to base recommendations. Direct and in-kind contributions from third party project partners are encouraged.
This policy does not remove the need for support from host organisations who must provide the necessary research environment and infrastructure for award-specific activities funded by UKRI. For example, research facilities, training and development of staff.
Publication of outcomes
ESRC, as part of UKRI, will publish the outcomes of this funding opportunity at What ESRC has funded.
If your application is successful, we will publish some personal information on the UKRI Gateway to Research.
Summary
Word limit: 550
In plain English, provide a summary we can use to identify the most suitable experts to assess your application.
We may make this summary publicly available on external-facing websites, therefore do not include any confidential or sensitive information. Make it suitable for a variety of readers, for example:
- opinion-formers
- policymakers
- the public
- the wider research community
Guidance for writing a summary
Clearly describe your proposed work in terms of:
- context
- the challenge the project addresses
- aims and objectives
- potential applications and benefits
Core team
List the key members of your team and assign them roles from the following:
- project lead (PL)
- project co-lead (UK) (PcL)
- project co-lead (international) (PcL (I))
- specialist
- grant manager
- professional enabling staff
- research and innovation associate
- technician
- visiting researcher
- researcher co-lead (RcL)
Only list one individual as project lead.
UKRI has introduced a new addition to the ‘Specialist’ role type. Public contributors such as people with lived experience can now be added to an application.
Find out more about UKRI’s core team roles in funding applications.
Application questions
Vision
Word limit: 500
What are you hoping to achieve with your proposed work?
What the assessors are looking for in your response
Explain how your proposed work:
- is of excellent quality and importance within or beyond the field(s) or area(s)
- has the potential to advance current understanding, or generate new knowledge, thinking or discovery within or beyond the field or area
- is timely given current trends, context, and needs
- impacts world-leading research, society, the economy, or the environment
- identifies potential beneficiaries and users of the proposed research, including the relevance of the research to these beneficiaries
References may be included within this section.
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Approach
Word limit: 2,500
How are you going to deliver your proposed work?
What the assessors are looking for in your response
Explain how you have designed your approach so that it:
- is effective and appropriate to achieve your objectives
- is feasible, and comprehensively identifies any risks to delivery and how they will be managed
- uses a clearly written and transparent methodology (if applicable)
- summarises the previous work and describes how this will be built upon and progressed (if applicable)
- will maximise translation of outputs into outcomes and impacts
- describes how your, and if applicable your team’s, research environment (in terms of the place and relevance to the project) will contribute to the success of the work
- provides opportunities for users to shape and deliver your project, benefit from your research, and ensure that your research has maximum economic and societal impact
If you are planning to generate data as part of your grant, you must complete the separate Data management question.
References may be included within this section.
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Applicant and team capability to deliver
Word limit: 1,650
Why are you the right individual or team to successfully deliver the proposed work?
What the assessors are looking for in your response
Evidence of how you, and if relevant your team, have:
- the relevant experience (appropriate to career stage) to deliver the proposed work
- the right balance of skills and expertise to cover the proposed work
- the appropriate leadership and management skills to deliver the work and your approach to develop others
- contributed to developing a positive research environment and wider community
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
The word limit for this section is 1,650 words: 1,150 words to be used for Résumé for Research and Innovation (R4RI) modules (including references) and, if necessary, a further 500 words for Additions.
Use the R4RI format to showcase the range of relevant skills you and, if relevant, your team (project and project co-leads, researchers, technicians, specialists, partners and so on) have and how this will help deliver the proposed work. You can include individuals’ specific achievements but only choose past contributions that best evidence their ability to deliver this work.
Complete this section using the R4RI module headings listed. Use each heading once and include a response for the whole team, see the UKRI guidance on R4RI. You should consider how to balance your answer, and emphasise where appropriate the key skills each team member brings:
- contributions to the generation of new ideas, tools, methodologies, or knowledge
- the development of others and maintenance of effective working relationships
- contributions to the wider research and innovation community
- contributions to broader research or innovation users and audiences and towards wider societal benefit
Additions
Provide any further details relevant to your application. This section is optional and can be up to 500 words. You should not use it to describe additional skills, experiences, or outputs, but you can use it to describe any factors that provide context for the rest of your R4RI (for example, details of career breaks if you wish to disclose them).
Complete this as a narrative. Do not format it like a CV.
References may be included within this section.
The roles in funding applications policy has descriptions of the different project roles.
Resources and cost justification
Word limit: 1,000
What will you need to deliver your proposed work and how much will it cost?
What the assessors are looking for in your response
Justify the application’s more costly resources, in particular:
- project staff
- significant travel for field work or collaboration (but not regular travel between collaborating organisations or to conferences)
- any equipment that will cost more than £25,000
- any consumables beyond typical requirements, or that are required in exceptional quantities
- all facilities and infrastructure costs
- all resources that have been costed as ‘Exceptions’
You can request costs associated with reasonable adjustments where they increase as a direct result of working on the project. For further information see Disability and accessibility support for UKRI applicants and grant holders. Where a funding limit is imposed on the opportunity, requested costs for reasonable adjustments may exceed the maximum funding amount.
Assessors are not looking for detailed costs or a line-by-line breakdown of all project resources. Overall, they want you to demonstrate how the resources you anticipate needing for your proposed work:
- are comprehensive, appropriate, and justified
- represent the optimal use of resources to achieve the intended outcomes
- maximise potential outcomes and impacts
You must identify how support for activities to increase impact for public engagement or foster responsible innovation is costed in this application.
For detailed guidance on eligible costs please see the ESRC Research Funding Guide.
Ethics and responsible research and innovation (RRI)
Word limit: 500
What are the ethical and RRI considerations, implications and issues relating to the proposed work? If you do not think that the proposed work raises any ethical or RRI issues, explain why.
What the assessors are looking for in your response
Demonstrate that you have identified and evaluated:
- the relevant ethical and RRI considerations, including both the research or topic area itself and the design and delivery of the project
- the wider implications of the proposed work, and how you will maximise the positive societal, environmental, and economic benefits arising from the project, whilst minimising unintended negative impacts, such as research misuse or accidental harm
- how you will manage these considerations throughout the lifecycle of the project
If you are collecting or using data, you should identify:
- any legal and ethical considerations of collecting, releasing and storing the data (including consent, confidentiality, anonymisation, security and other ethical considerations and, in particular, strategies to not preclude further reuse of data)
- formal information standards that your proposed work will comply with
Additional sub-questions (to be answered only if appropriate) relating to research involving:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Please refer to the UKRI position statement on funding ethical research and Responsible innovation for more information around our expectations on ethical and responsible research and innovation.
Animal Involvement and “3Rs”
You must complete this section about how your proposed project will involve or impact animals.
If your project does not involve or impact animals, you must confirm this on the next page.
You may be asked about:
- What animals you are involving
- The severity of the procedures you are using
- Where the procedures will take place
- Welfare standards you aim to meet
- The relevance of your project to the development, validation or dissemination of the 3Rs
You may also need to download, complete, and upload at least one set of additional questions. You will be told how to do this towards the end of this section.
To complete this section and check whether your project is in the scope of the questions, refer to the UKRI policy on research and innovation involving animals.
What counts as an animal
UKRI policy relates to all animals in the Kingdom Animalia, including vertebrates and invertebrates.
Genetically modified organisms and biological risk
You must complete this section if your project will include genetically modified organisms or genetic technologies.
If you project does not involve genetically modified organisms or genetic technologies, you must confirm this on the next page.
You may be asked about:
- The type of organism your project will involve and the procedures your project will includ
- The intended use of the organism or genetic technology
- The genetic, biological and environmental risks of your project
For more information, see UKRI’s guidance on genetic technologies.
Human Participation in Health-related Research
You must complete this section about whether your project will include human participation.
If your project does not involve human participation, you must confirm this on the next page.
You may be asked about:
- What type of human participation your project includes
- The project design for human participation
- The phase of the clinical trial
- Whether the project will be in an NHS setting, if so how the project will be registered
- Whether diversity and inclusion will be considered
For more information, see UKRI’s guidance for human participants in research.
Declaration of Interests Form (DoI)
Word limit: 10
As part of our commitment to creating an independent research ecosystem on gambling harms, and to ensure fairness, transparency, and compliance with UKRI policies and standards, the project lead and each project co-lead must complete a Declaration of Interests Form.
What the assessors are looking for in your response
Please download the DoI and follow the guidance below:
Comprehensive disclosure
List all relevant interests, including:
- current and past funding from gambling operators, industry-linked charities, or advocacy groups
- consultancy, advisory, or employment roles with gambling-related organisations
- indirect links (for example, student projects, collaborations, or programme-level funding)
- other industry ties that may raise concerns (for example, technology or pharma)
Do not omit details mentioned elsewhere in your application or in public registers of interest.
Transparency and trust
The purpose of the DoI is not to exclude applicants but to ensure trust and transparency. A well-detailed declaration with thoughtful mitigations strengthens your application and aligns with UKRI’s expectations. If there is something you are unsure about, include it. It is better to overshare than omit potentially important information.
Mitigations
Provide clear, specific mitigations for both current and future conflicts.
Examples include:
- ceasing previous projects by a set date
- programme-level separation when institutional funding overlaps
- using transparency measures when lived experience groups have industry ties
- avoiding vague statements (for example, ‘we will follow guidance’) unless referencing verified, existing frameworks
- including details on how evidence bases and existing data sources will be used and scrutinised
Future planning
Outline how you will manage potential conflicts going forward, such as:
- plans to avoid industry funding
- safeguards for stakeholder engagement (for example, not working with licence holders)
- independent oversight mechanisms
Consistency across documents
Ensure your DoI form is consistent with your application and other public registers of interest. Any omission of declared collaborations or funding will be treated seriously and may result in funding being revoked.
Clarity and detail
Provide enough detail for reviewers to understand, including:
- the nature of the relationship (for example, employment, funding, or consultancy)
- the timeline (past, current and future)
- the scope (direct or indirect funding)
Avoid minimalist or identical declarations without explanation.
Lived experience organisations
If involving lived experience groups:
- declare their funding sources
- provide mitigations to address perceptions of conflict if they have industry ties
The Funding Service will provide document upload details when you apply.
Project partners
Add details about any project partners’ contributions. If there are no project partners, you can indicate this on the Funding Service.
A project partner is a collaborating organisation who will have an integral role in the proposed research. This may include direct contributions for example cash, donated equipment and resources, or staff seconded to the project, or indirect and in-kind contributions for example use of project partner’s equipment, datasets, or facilities. Project partners may be in industry, academia, third sector or government organisations in the UK or overseas, including partners based in the EU.
Add the following project partner details:
- the organisation name and address (searchable via a drop-down list or enter the organisation’s details manually, as applicable)
- the project partner contact name and email address
- the type of contribution (direct or indirect) and its monetary value
If a detail is entered incorrectly and you have saved the entry, remove the specific project partner record and re-add it with the correct information.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Project partners: letters (or emails) of support
Upload a single PDF containing the letters or emails of support from each partner you named in the Project Partner section. These should be uploaded in English or Welsh only.
What the assessors are looking for in your response
Enter the words ‘attachment supplied’ in the text box, or if you do not have any project partners enter ‘N/A’. Each letter or email you provide should:
- confirm the partner’s commitment to the project
- clearly explain the value, relevance, and possible benefits of the work to them
- describe any additional value that they bring to the project
- be no more than one A4 page in length
The Funding Service will provide document upload details when you apply. If you do not have any project partners, you will be able to indicate this in the Funding Service.
Ensure you have prior agreement from project partners so that, if you are offered funding, they will support your project as indicated in the project partners’ section.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Do not provide letters of support from host and project co-leads’ research organisations.
Data management and sharing
Word limit: 500
How will you manage and share data collected or acquired through the proposed work?
What the assessors are looking for in your response
Provide a data management plan that clearly details how you will comply with UKRI’s published data sharing policy, which includes detailed guidance notes.
Demonstrate that you have designed your proposed work so that you can appropriately manage and share data in accordance with ESRC’s Research Data Policy and ESRC Framework for Research Ethics (if applicable).
Within this section we also expect you to:
- plan for the research through the life cycle of the award until data is accepted for archiving by the UK Data Service (UKDS) or a responsible data repository
- demonstrate compliance with ESRC’s Research Data Policy and ESRC Framework for Research Ethics. This should include confirmation that existing datasets have been reviewed and why currently available datasets are inadequate for the proposed research
- cover any legal and ethical considerations of collecting, releasing or storing the data, including consent, confidentiality, anonymisation, security and other ethical issues
- include any challenges to data sharing, for example copyright or data confidentiality, with possible solutions discussed to optimise data sharing, and consideration of how your data will be formatted to ensure interoperability
If this does not apply to your proposed work, you will be able to indicate this in the Funding Service.
Equality, Diversity and Inclusion (EDI)
Word limit: 250
What approaches and activities do you have planned that will embed EDI into your proposed work?
What the assessors are looking for in your response
Explain how your EDI plan:
- is effective and appropriate to embed EDI
- comprehensively identifies the key EDI challenges and how they will be addressed and managed
- will report and measure EDI outcomes
- will maximise awareness of and mitigate against bias in your team and the wider community in terms of gender, ethnicity or any other protected characteristic through processes, behaviours and culture
- describes how your approach will build upon and integrate existing EDI good practice into your proposed work
- will share good practice with the wider community to ensure your research has maximum impact
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
References may be included within this section.
Facilities
Word limit: 250
Does your proposed research require the support and use of a facility?
What the assessors are looking for in your response
If you need to use a facility, follow your proposed facility’s normal access request procedures. Ensure you have prior agreement so that if you are offered funding, they will support the use of their facility on your project.
For each requested facility you will need to provide the:
- name of facility, copied and pasted from the facility information list (DOCX, 42KB)
- proposed usage or costs, or costs per unit where indicated on the facility information list
- confirmation you have their agreement where required
Facilities should only be named if they are on the facility information list above. If you do not need to use a facility, you will be able to indicate this in the Funding Service.
International collaboration
Word limit: 100
Does the proposed work involve any international collaboration or engagement?
What the assessors are looking for in your response
Provide details about your expected international collaboration or engagement, including:
- a list of the countries your international project co-leads, project partners, visiting researchers, or other collaborators are based in
- details of any subcontractors or service providers
- consideration of how your work relates to UKRI’s trusted research and innovation principles
If your proposed work does not involve international collaboration or engagement, you will be able to indicate this in the Funding Service.
